Most of the social networks we included are dominated by the age group 35-44, which was apparent in the first chart in this article. This group has become the most “social” age group out there. This is the generation of people who were in their 20s as the Web took off in the mid ‘90s.
And add to this that women are the dominant users of social media. What does this say about our marketing efforts on these sites? Are we creating messages that are relevant to this demographic?
